Brand Values Character Values | Worksheet 2A

Values = beliefs or standards (Merriam Webster) principles, standards, or qualities considered worthwhile or desirable (dictionary.com) Which values are so inherent in our organization that if they disappeared, our organization would cease to exist as it is? Which values does our organization consistently adhere to in the face of all obstacles? Does the word “passionate” come to mind when you think of a value and apply it to our organization? Which core values does our organization’s culture value and reward?
  • “A brand is a promise, a shortcut for a prospect to know how to think about you and what you stand for and why you are relevant.” —Jeff Kaumeyer, president Insight Inc.