Personality = distinctive individual qualities of a person, considered collectively (Webster)
totality of qualities and traits of character or behavior that are peculiar to a specific person
(dictionary.com)
Think of the organization as a person
• people know how to talk to people, this does not come naturally to organizations
• organizations are like crowds—crowds yell, are impersonal
• organizational instincts for survival are different than an individual’s—a person’s first instinct for
survival is to connect with peopled when you think of a value and apply it to our organization?
Which core values does our organization’s culture value and reward?
