Perception Balancing
Check the box next to the words that describe how you think the organization is perceived, internally and externally,
at present. Do not circle terms that describe how you would like the organization to be perceived if they don’t actually represent the organization at this time. (For instance, you may want the organization to be thought of as innovative, but at present it is not perceived that way by your people or by your target audiences.
Do not circle it.)